Offer a single moment that shows why you started, not a timeline. One scene, one trigger, one decision. Keep sensory details concrete—an empty dashboard, a missed call, a rejected proposal. If the listener can picture it, they’ll remember your point.
Pick a focused win with a number attached: time saved, revenue lifted, errors reduced. Name the obstacle, the action, and the outcome in one breath. Avoid vanity metrics. If the number prompts a follow-up question, your story is working.
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